I am a big tennis fan as well as a big social media fan and this summer has been a lot of fun getting to mix the two. It first started with Wimbledon, which is one of the grand slam tournaments in London, and they had someone blogging constantly about the matches in progress. So, I could get a minute-by-minute update on what was going on. It felt like I was there and I LOVED having that option to hear about every little thing that was going on so I didn't feel like I was missing anything.
Now, with the U.S. Open going on currently, I checked their web site and found a bunch of new additions there as well. For example, they have a "Fanbook" section where people can add comments about anything from cheering on their favorite player to just commenting on the tournament in general. This makes the website more personal to it's visitors. Also, they have a widget that you can add to Facebook, Myspace, or iGoogle. This gives you the opportunity to have constant updates on your own personal site. Love it. I think it's really neat that everyone is starting to use all these different tools to make a more friendly and personal environment for their audience on their web sites.
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